Getting the Idea

After deciding on the team name, Alcaster, we then went to work brainstorming ideas for our business creation. We tried to think of needs that college students have that we could satisfy. Right away we came up with the idea of creating a cleaning service that would clean houses the morning after students had parties. We assumed there would be a significant demand, since we live in a college town, and we also thought that we could make a high profit by charging around $20 for only an hour of cleaning. After thinking the idea through a little more we realized that this idea was not ideal. It would have to be very time consuming to be profitable and the cleaning supplies could get expensive. We also were concerned with safety since we would be entering the homes of strangers. Lastly, we were slightly disgusted at the idea of cleaning stranger’s toilets. Thus, we decided to scratch the cleaning service idea. Since cleaning was not at the top of our list we tried to come up with other various ideas such as a Sunday Football Catering Service. However, we realized most students that watch games order pizza and/or wings anyways. Eventually we stumbled on the idea of a tee-shirt company. We thought there weren't that many tee shirts focusing on tail gating. We realized there would be a lot of problems with selling a JMU tailgating shirt in that we would be competing with the bookstore. Finally we decided there could be a market for tee-shirts that focused on the new stadium.

Getting Started